Excellent account people understand how every function of the agency works. Not just what every department outputs, but how the work gets done.

Account people are generalists, but really good account managers take their agency knowledge to the next level. Read on to see how.

I’m not sure if I’m describing the Boy Scout creed or traits of great account people, but here it goes. I came up with traits, but I’m sure there are more. 

that trusty standby of an answer, “it depends.” It’s a cute little quip often used to hedge being held accountable for the answer. Here why it stinks if you are on the receiving end.