It’s not every day you get to build a brand from inception to in-market, but Sled Dog was fortunate to partner with State of Matter as they set out to create a DTC sustainably made menswear brand from the beginning.

The short version is the client made the clothes and Sled Dog did everything else. The brand launched in Sept 2019 into a hyper competitive category. The goal was $500k net in year one.

Challenge

The pandemic hit.

Solution

Pivot! 

We had to flex several times throughout 2021 to remain relevant. We made a swift shift from Sustainability & Style to Comfort to WFH Comfort and now Sustainability without Sacrifice. 

The Results

$300k net in 1st 15-months (Sept ’19 - Dec ’20)
On target for $1M net by end of client fiscal (Mar ’23)
$160.23 AOV
1.66 UPT
30% Returning Customer Rate

Services Provided

Brand strategy
Site design, build & maintenance
Go-to-Market plan & execution
Content dev and production
Media buying