Business

Ideal Image is the largest network of wellness clinics in North America. Customers seeks treatments like laser hair removal, CoolSculpting®, Botox®, IPL photofacials and more.

Challenge

Ideal Image had many growth initiatives planned and wanted to evolve the brand’s vision. Their marketing partner of record, INTEG: Advisors, led strategy and execution for this major effort but sought partnership with Sled Dog to serve as the business lead for the long list of projects.

Solution

Sled Dog collaborated with INTEG and Ideal Image to author strategies for clinic openings, virtual consultations, franchise recruitment, new products and service launches, digital enablement within the organization, and the overall brand positioning.

Sled Dog also led execution including creative development, production and project management.

Results

Improved performance marketing CPL using new messaging and creative strategy.

Designed first-ever e-commerce site.

Redesigned brand website.

Planned and produced first-ever brand campaign to compliment performance marketing.