Business
Purifico innovated a beautifully designed dispenser and dissolvable soap pods to take on the enormous challenge of replacing single-use plastic in the personal care product category (think hand soap, shampoo, body wash).

Challenge

The Purifico client team realized they needed more expertise in digital marketing to help them prepare for the brand launch.

Solution

Sled Dog was hired to provide digital strategy support, value proposition and message testing, SEO, and to create Purifico’s digital footprint.

The Results

All foundational properties, accounts, integrations and apps were prepared for launch across Google, social channels and Shopify.

SEO work uncovered a keyword strategy to inform site and blog content and metadata.

Google Ad testing established lead messaging for each of the products in the portfolio.