You just landed a job as a new account manager at an ad agency. What's the best actions you can take to accelerate early success? This free guide was crafted to do exactly that. Refer to the checklist, or dig deeper into each section for an explanation, examples, and how-to's. This is a publication of Account Management Matters, a YouTube channel dedicated to ad agency account management.

Excellent account people understand how every function of the agency works. Not just what every department outputs, but how the work gets done.

Account people are generalists, but really good account managers take their agency knowledge to the next level. Read on to see how.

I grew up in the world of ad agency account management. Even after all this time, I still find the role of account management difficult to define. I’ve even been approached at times by agency members asking, “what is the point of account management, anyway?”

I’m not sure if I’m describing the Boy Scout creed or traits of great account people, but here it goes. I came up with traits, but I’m sure there are more. 

that trusty standby of an answer, “it depends.” It’s a cute little quip often used to hedge being held accountable for the answer. Here why it stinks if you are on the receiving end.

what I’ve learned or was taught while sweating, bleeding, laughing, crying, yelling and rejoicing in the halls of agencies.