Gregory Meyer Gregory Meyer

Free Guidebook: You’re an Account Manager. Now what?

You just landed a job as a new account manager at an ad agency. What's the best actions you can take to accelerate early success? This free guide was crafted to do exactly that. Refer to the checklist, or dig deeper into each section for an explanation, examples, and how-to's. This is a publication of Account Management Matters, a YouTube channel dedicated to ad agency account management.

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Gregory Meyer Gregory Meyer

WTF is the point of Account Management in an Agency?

I grew up in the world of ad agency account management. Even after all this time, I still find the role of account management difficult to define. I’ve even been approached at times by agency members asking, “what is the point of account management, anyway?”

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Gregory Meyer Gregory Meyer

Why “It depends” is not a good answer.

that trusty standby of an answer, “it depends.” It’s a cute little quip often used to hedge being held accountable for the answer. Here why it stinks if you are on the receiving end.

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